New products

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Get your perfect pout instantly with Siân’s HydroLip long wear creamy lip liner pencils. With 8 gorgeous shades of nude, give your lips the definit...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

EyeFull Eye & Brow Definer Duo is a one stop solution for long wear eye and brow definition. When you need a liner that will last 24 hours, or ...

One Product — Multiple Benefits Powerful SPF 30 UV protection Multiple natural looking skin tone shades deliver a healthy look without any sunbloc...

One Product — Multiple Benefits Powerful SPF 30 UV protection Multiple natural looking skin tone shades deliver a healthy look without any sunbloc...

Our natural eye gel refreshes like a mini-ice pack. Instantly cool puffy eyes with our unique combination of chamomile, aloe, eyebright, allantoin,...

Simple. Easy. Powerful. Go ahead, tame those eyebrows or reign in that fly away stray beard or mustache hair easily with this lightweight clear gel...

Absorbs excess oil and knocks out unwanted shine to deliver a soft, ultra matte finish.  Use alone or under concealers and powders. Removes topica...

4K Wet is a makeup liquefier that transforms Hydroproof into paint, liquid foundation, liquid eyeliner, liquid lipstick, or airbrush makeup.  It’s ...