New products

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

TouchUp™ Matte Finishing Anti-Shine Gel Treatment removes shine instantly. TouchUp™ Matte Finishing Anti-Shine Gel Treatment is available in 3 skin...

This highly pigmented Hybrid formula is great for brush and sponge to create water-resistant masterpieces. Activated by Prolong to keep the rich p...

ProAiir ProLong Makeup Barrier extends the durability of your ProAiir Hybrid or ProAiir Ink face and body designs. This special formula is clear a...

ProAiir from ShowOffs is the smoothest flowing, longest lasting, most durable hybrid makeup ever made. ProAiir Hybrid was developed with the profe...

ProAiir from ShowOffs is the smoothest flowing, longest lasting, most durable hybrid makeup ever made. ProAiir Hybrid was developed with the profe...

A sturdy metal modeling multi-purpose tool for applying and forming wax. Great for removing products from containers in a sanitary manner. Double ...

Mehron’s Paradise Brush line is unsurpassed in quality. The custom length acrylic handles, luxurious bristles and durable ferrules allow for ease ...

The ultimate limited-edition professional makeup palette created exclusively for renowned makeup artist Mimi Choi.  Mimi’s makeup designs are ador...

This water-based, highly pigmented soft cream makeup is available in a convenient 1 oz. plastic squeeze tube for quick and immediate design applic...