New products

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

Professional brushes are hand selected and custom made with extra long wooden handles, and a combination of natural and synthetic hair fibers. Crea...

This fiberglass mixing palette fits comfortably in the hand and creates a sanitary space for products to be used alone or mixed together. 

Featuring eight highly pigmented correctors and concealers in our pro palette, formulated from botanicals, that blend seamlessly under eyes or face...

A lightweight, fine-milled loose powder that absorbs excess moisture, eliminates creasing and leaves a beautiful velvet matte finish! Key ingredien...

"Voila! Petites Mattes Collection has arrived! Our charming “miniature” palettes are a celebrated carbon copy of our iconic large 2 gram pro palett...

This palette features highlighters in a crystal, rose-gold, and amber hues that deliver a soft reflective finish. The sculpting shades in fair, me...

This professional eyeshadow palette features 30 brand-new, ultra-pigmented primary hues. Become a color theory connoisseur with shadows that range...

A seductive secret lies within tantalizing pops of duochromatic dreams and cool-toned nude hues!  Introducing Violette - an intoxicating extension...

Meet Minxette - the sumptuous seductress from the new Étendu collection!  Inspired by the shades in the coveted Theory Minx eyeshadow palette, thi...

Let’s toast to togetherness!  Embrace the feeling of bubbling possibility, reimagining a world where we can play together sketching in the sand. H...

Introducing the Paris Nudes Collection from Viseart Paris.  Artistic Director of Viseart Paris Anastasia V. Sparrow creates her tender love letter...