New products

With Peptides + Ceramides Cruelty Free WHAT IT IS: Inspired by the post facial glow look, this skincare infused skintint smooths while superc...

Multi-Chrome Flake Toppers Buildable Cruelty Free   WHAT IT IS: Light up any beauty look with these lightweight, easy application multi-chro...

Clinically Proven Matte Skin Transformer Cruelty Free WHAT IT IS A scientifically developed multi-action water-to-powder mattifying priming...

Clinically Proven Hydrating Skin Transformer Cruelty Free WHAT IT IS: An intensely moisturizing, fragrance-free, balm-to-serum treatment ...

Danessa Myricks created two gorgeous palettes containing 12 creamy colors for eyes, lips, and cheeks packaged in a travel-friendly transparent case...

A Skin-Loving, Hybrid Foundation. Buildable Cruelty Free WHAT IT IS: This lightweight, hybrid foundation contains ingredients known to ...

Award-Winning, Texture Reducing Balm-To-Powder. BuildableMultipurposeCruelty-Free WHAT IT IS: This award-winning ground-breaki...

Matte Color For Cheek & Lip BuildableMultipurposeCruelty-Free WHAT IT IS: Effortless blurring balm to powder color for cheeks & li...

Ultra Hydrating Primer. Cruelty Free WHAT IT IS: This ultra hydrating primer contains antioxidant-rich fruit extracts such as kiwi, drag...

Versatile Foundation-Concealer Hybrid. BuildableMultipurposeCruelty-Free WHAT IT IS: A versatile foundation-conceal...

WHAT IT IS: A velvety soft, reusable powder puff for precisely applying loose or pressed powders for a refined smooth finish. HOW TO USE ...

WHAT IT IS: This ultra plush microfiber sponge, blends complexion products seamlessly for a natural, skin-like finish.  HOW TO USE IT: ...

Cruelty Free Dew It Flirty: Peach + Coral + Pinky Rose + Dusty Rose Dew It Undercover: Burgundy + Rosewood + Caramel + Mocha WHAT IT IS: ...

Defining Neutrals Palette For Eyes, Brows, Face & Lips Cruelty Free WHAT IT IS: A multi-use, talc-free palette with velvety poma...

Limited-Edition, Eye & Face Chromatic Palette SAY IT • SWIPE IT • BELIEVE IT BuildableMultipurposeCruelty-Free WHAT IT IS: An ...

WHAT IT IS: A 6 piece multi-tonal face and body highlighting palette with a creamy powder formula infused with micro-light refracting particles...

WHAT IT IS: A 6 piece multi-tonal face and body highlighting palette with a creamy powder formula infused with micro-light refracting particles...

Dry, Lightweight & Fast-Absorbing Luxury Facial Oil. Cruelty-Free WHAT IT IS: This dry, lightweight and fast-absorbing luxury facial oil wa...

Dynamic, Highly Pigmented Liquid Color. Cruelty-Free WHAT IT IS: Dynamic, highly pigmented, waterproof liquid color suspended in a cushion. For...

Versatile Foundation-Concealer Hybrid. BuildableMultipurposeCruelty-Free WHAT IT IS: A versatile foundation-concealer hybrid using the latest t...

Micro-Fine, Lightweight & Translucent Powder. Cruelty-Free WHAT IT IS: Revolutionary micro-fine, lightweight, translucent powder develope...

Hydrating And Highlighting Balm Cruelty-Free WHAT IT IS: A highlighting, hydrating face and body balm that creates a naturally dewy sheen. ...

Versatile Hybrid Metal Cream Color Buildable Multipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, waterpro...

Versatile Hybrid Cream Color, Matte Finish. BuildableMultipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, wa...

Versatile Hybrid Glitter Cream Color. BuildableMultipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, wate...

Versatile Hybrid Metallic Cream Color. WHAT IT IS: An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be us...

Versatile Hybrid Cream Color, Matte Finish. BuildableMultipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, wat...

Versatile Hybrid Cream Color, Glossy Finish. BuildableMultipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, waterpr...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

The Multi-Length Pack comes with 80 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

This Long Set features 240 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-steali...

This Medium Set features 240 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, bl...

This Short Lashes Set features 240 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear ...

Individual Flare Silk Lashes are handcrafted clusters of 10D hairs, that are knot-free and set on an ultra-thin comfort band that allows them to b...