New products

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

Sunscreen made by women of color for people of color, because we get sunburned too.     We have created a sunscreen for every day use, filled with...

Sunscreen made for kids of color. BGS for Kids is an everyday SPF 50 moisturizing sunscreen lotion for face and body. Our sunscreen protects again...

Stay fabulous while protecting your face from harmful UVA/UVB rays with Make It Matte™. Black Girl Sunscreen’s lightweight, gel formula that protec...

Achieve the best of both worlds while protecting your skin from harmful UVA/UVB rays with Make It Hybrid™. Black Girl Sunscreen’s lightweight miner...

Lip Lock is a clear shellac that literally locks in lip color to prevent transfer and extends the wearability of color lip products.

Fine lines belong in poetry, not lips! Velvety smooth Lip Putty is the ultimate lip primer, filling in those pesky fine lines in and around the lip...

USE IT OR LOSE IT! Face Finish is a high performing setting spray and an ideal way to finish your face. This hydrating, alcohol-free mist with the ...

Innovative Ultra Matte is the first ever silicone-based spray mattifier that allows you to banish shine before, during and after makeup application...

Melt is the ultimate triple threat – a makeup remover that also cleanses and treats your skin.  Enriched with an array of essential oils and anti-o...