New products

With Peptides + Ceramides Cruelty Free WHAT IT IS: Inspired by the post facial glow look, this skincare infused skintint smooths while superc...

Multi-Chrome Flake Toppers Buildable Cruelty Free   WHAT IT IS: Light up any beauty look with these lightweight, easy application multi-chro...

Clinically Proven Matte Skin Transformer Cruelty Free WHAT IT IS A scientifically developed multi-action water-to-powder mattifying priming...

Clinically Proven Hydrating Skin Transformer Cruelty Free WHAT IT IS: An intensely moisturizing, fragrance-free, balm-to-serum treatment ...

A Skin-Loving, Hybrid Foundation. Buildable Cruelty Free WHAT IT IS: This lightweight, hybrid foundation contains ingredients known to ...

Versatile Foundation-Concealer Hybrid. BuildableMultipurposeCruelty-Free WHAT IT IS: A versatile foundation-conceal...

Defining Neutrals Palette For Eyes, Brows, Face & Lips Cruelty Free WHAT IT IS: A multi-use, talc-free palette with velvety poma...

Dynamic, Highly Pigmented Liquid Color. Cruelty-Free WHAT IT IS: Dynamic, highly pigmented, waterproof liquid color suspended in a cushion. For...

Versatile Foundation-Concealer Hybrid. BuildableMultipurposeCruelty-Free WHAT IT IS: A versatile foundation-concealer hybrid using the latest t...

Versatile Hybrid Metallic Cream Color. WHAT IT IS: An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be us...

Versatile Hybrid Cream Color, Matte Finish. BuildableMultipurpose Cruelty-Free WHAT IT IS: An award-winning, multipurpose, long-wearing, wat...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

This Medium Set features 240 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, bl...

This Short Lashes Set features 240 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear ...

MINI SCULPTING TOOLS The mini-sculpting tools MS01 through MS12 are made from high carbon heat treated music wire. Their small size allows the art...

REEL BLOOD Lung Formula is especially formulated for dark skin, dark clothing or dark surfaces.  It is the bright color of oxygenated blood from t...

The  REEL HAIR DARK PALETTE is used to darken light or gray hair.  You can also use this palette to darken a scalp in a pinch (not to be confused ...