New products

For a flawless, soft-focus finish, dot liquid or cream foundation onto your skin, then use the brush to stipple and blend. Simply coat the brush su...

The 968 Phase II brush is your go-to for flawless facial blending, highlighting, and contouring. For a precise finish, the 788 Phase III brush is p...

MY MICRO PVC RECTANGLE is ideal for storing smaller makeup products, including Karla Pigments, Dipbrows and smaller foundation bottles like Shadest...

Blend Rite Matte Bobby Pin2" Long 1/2lb box

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

Best selling shine spray makes every style look sparkling and healthy.  Groundbreaking shine technology! EXTRA is the first super light glossing mi...

Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adh...

The Multi-Length Pack comes with 80 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

This Long Set features 240 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-steali...

This Medium Set features 240 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, bl...