New products

A lightweight, fine-milled loose powder that absorbs excess moisture, eliminates creasing and leaves a beautiful velvet matte finish! Key ingredien...

"Voila! Petites Mattes Collection has arrived! Our charming “miniature” palettes are a celebrated carbon copy of our iconic large 2 gram pro palett...

4K Wet is a makeup liquefier that transforms Hydroproof into paint, liquid foundation, liquid eyeliner, liquid lipstick, or airbrush makeup.  It’s ...

This palette features highlighters in a crystal, rose-gold, and amber hues that deliver a soft reflective finish. The sculpting shades in fair, me...

This professional eyeshadow palette features 30 brand-new, ultra-pigmented primary hues. Become a color theory connoisseur with shadows that range...

A seductive secret lies within tantalizing pops of duochromatic dreams and cool-toned nude hues!  Introducing Violette - an intoxicating extension...

Meet Minxette - the sumptuous seductress from the new Étendu collection!  Inspired by the shades in the coveted Theory Minx eyeshadow palette, thi...

Let’s toast to togetherness!  Embrace the feeling of bubbling possibility, reimagining a world where we can play together sketching in the sand. H...