New products

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

Introducing the Luxe Edition Lite Collection - These featherweight, fluffy lashes are ideal for daily wear and can be reused several times due to t...

When it comes to timeless beauty, Beautiful You is a fluttery, soft design that puts the focus on your naturally gorgeous eyes. Short and long lash...

Our most dramatic style in the Luxe collection, the fluttery effect of Eyes Unlocked takes your look to stunning new heights. These exquisite lashe...

Luxuriously feathered the Werk It style is a testament to how lashes can be soft and deliciously bold at the same time. A subtle criss-cross design...

Keep your cool with the extraordinary Mesmer-eyes lashes. With a subtle wing on the outer corner, these lashes blend seamlessly with alternating sh...

With a slight winged out shape and light volume, these lashes complement any eye shape and enhance your look. Our easy-to-apply lashes give you a n...

Looking for a little extra something-something to add to your look? Then you need our Spice it up style. These wispy, luxurious lashes are designed...

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

Sunscreen made by women of color for people of color, because we get sunburned too.     We have created a sunscreen for every day use, filled with...

Sunscreen made for kids of color. BGS for Kids is an everyday SPF 50 moisturizing sunscreen lotion for face and body. Our sunscreen protects again...

Stay fabulous while protecting your face from harmful UVA/UVB rays with Make It Matte™. Black Girl Sunscreen’s lightweight, gel formula that protec...

Achieve the best of both worlds while protecting your skin from harmful UVA/UVB rays with Make It Hybrid™. Black Girl Sunscreen’s lightweight miner...

These round metal stickers are a must have when depotting makeup. Peel the paper backing and stick to the bottom of your makeup pans to instantly t...

Not all makeup comes in round pans! These custom-made square metal stickers are perfect for de-potted makeup in non-metal pans of all shapes and si...

The patented Large Z Palette is the first empty makeup palette of its kind with both a clear window and an open magnetic base. It’s the palette tha...

The Z Palette Traveler Set Bag comes with the following: Main Bag • Made of durable 600D polyester fabric. • Main compartment can be divided into ...

The Multi-Length Pack comes with 80 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

This Long Set features 240 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-steali...

This Medium Set features 240 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, bl...

This Short Lashes Set features 240 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear ...

Individual Flare Silk Lashes are handcrafted clusters of 10D hairs, that are knot-free and set on an ultra-thin comfort band that allows them to b...

The Multi-Length Pack comes with 20 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

Our Long Set features 60 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-stealing...

Our Medium Set features 60 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, blen...

Our Short Lashes Set features 60 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear gl...

Even if you are new to applying false lashes, our Eyelash Applicator makes it easy, by allowing you to precisely pick up and apply your false lash...

Are your eyes normally dry?  Use these drops as needed while wearing contacts lenses to prevent from unwanted friction just like oil for a car eng...

Clean and protect your contact lenses with this multi-murpose lens solution.  Clean them after each use and protect them from protein build-up and...

Always make sure that the contact lens care that you use are airtight, which will prevent the solution from evaporating over time, and protect the...

CRYSTALLINE AZURE offers a blended effect. Your natural eye color will be present from the pupil to the center of the lens, blended seamlessly wit...

The Moonrise collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring ...

The Moonrise collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring ...

The Moonrise collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring ...

The Mesmerize collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring...

The Mesmerize collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring...

The Temptress collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring...

The Temptress collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring...

The Temptress collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A dark outer limbal ring...

The Ethereal collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A light brown ring with s...

The Ethereal collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A light brown ring with s...

The Ethereal collection is opaque and creates a dramatic appearance that will conceal and blend well with any eye color. A light brown ring with s...