New products

These fluttery lashes add subtle volume and length, the perfect addition to any makeup look whether it’s a natural everyday look or a full glam, sm...

Au Natural is a light volume lash, designed with the perfect length and soft curl, to enhance your own beauty without giving a false lash look. The...

Add some serious va-va-volume to your natural lashes with All the Drama. These lashes are designed to give you enviable volume, without looking ove...

EyeFull Eye & Brow Definer Duo is a one stop solution for long wear eye and brow definition. When you need a liner that will last 24 hours, or ...

Alcohol based gel style cleanser that is great to use to instantly cut through heavy theatrical makeup.

Available in a spray sealer or concentrated sealer. Matt Sealer can be used for a number of effects, including protecting tattoo transfers and redu...

4K Wet is a makeup liquefier that transforms Hydroproof into paint, liquid foundation, liquid eyeliner, liquid lipstick, or airbrush makeup.  It’s ...

The Multi-Length Pack comes with 80 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

This Long Set features 240 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-steali...

This Medium Set features 240 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, bl...

This Short Lashes Set features 240 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear ...

Individual Flare Silk Lashes are handcrafted clusters of 10D hairs, that are knot-free and set on an ultra-thin comfort band that allows them to b...

The Multi-Length Pack comes with 20 clusters each of 8mm, 10mm, and 12mm lengths.  Comfortable and easy to apply, and reusable with proper care. W...

Our Long Set features 60 clusters of 12mm lengths that are perfect for enhancing the outer eye area, and creating the most dramatic, show-stealing...

Our Medium Set features 60 clusters of 10mm lengths that are our most versatile for creating everything from everyday looks to dramatic eyes, blen...

Our Short Lashes Set features 60 clusters of the 8mm lengths that are perfect for the inner eye area, people with small eyes, or those who wear gl...

Even if you are new to applying false lashes, our Eyelash Applicator makes it easy, by allowing you to precisely pick up and apply your false lash...

RCMA has made it easier than ever for you to take your favorite shades on the go. Whether you're on your way to set or for a night out on the t...

RCMA has made it easier than ever for you to take your favorite shades on the go. Whether you're on your way to set or spending a night out on the ...

RCMA has made it easier than ever for you to take your favorite shades on the go. Whether you're on your way to set or spending a night out on th...

Color Theory!  RCMA Foundation Adjuster Palette is a must have for all makeup kits. Never be without the right shade. These adjusters are made with...